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Your Company. New Continents.

Break into Asia, Australia, Europe, and the US with a team that has real relationships, regional expertise, and proven go-to-market playbooks. We're not a remote agency — we're on the ground where your customers are.

🌏 APAC 🇪🇺 EU 🇺🇸 US 🦘 AU/NZ HK HQ Markets Entered 50+ Avg. Entry Time 90 days
Go-to-Market Strategy
Performance Advertising
B2B Lead Generation
Partner Development
Brand Localisation
APAC Expansion
Trade Shows
PR & Media Relations
Channel Sales
Market Research
What We Do

Full-Stack International Growth

From strategy to execution across every channel — digital, partnership, PR, and direct sales.

🗺

Go-to-Market Strategy

Market sizing, competitor analysis, positioning, pricing strategy, distribution channel selection, and a 90-day launch roadmap tailored to each target market.

  • Total addressable market analysis
  • Buyer persona & cultural adaptation
  • Channel selection & partner mapping
📢

Performance Advertising

ROI-obsessed paid media across all major platforms — localised creative, precise audience targeting, and continuous optimisation to hit your CAC and ROAS targets.

  • Google, Meta, LinkedIn, TikTok, LINE
  • WeChat & Xiaohongshu (RED) for China
  • Localised creative production
🤝

Partner & Channel Development

We identify, approach, negotiate, and onboard strategic distribution partners — resellers, system integrators, and referral networks — across your target markets.

  • Regional distributor identification
  • Partner agreement negotiation
  • Channel enablement & training
📬

B2B Lead Generation & Outbound

Targeted outbound campaigns using verified prospect databases, AI-personalised messaging, and multi-channel sequences to generate qualified meetings with decision-makers in your target market.

  • ICP-targeted prospect research
  • AI-personalised email & LinkedIn sequences
  • Guaranteed qualified meetings per month
🌍

Brand Localisation

Culturally adapted brand identity, messaging, website content, and marketing collateral for each target market — not just translated, but truly localised.

📰

PR & Media Relations

Press release distribution, journalist outreach, and media relations across APAC, EU and US — in local languages, through local press contacts.

🏛

Trade Shows & Events

On-the-ground representation at major industry events across Asia — booth setup, lead capture, meetings scheduling, and post-event follow-up.

Markets We Cover

On-the-Ground Expertise
Across 4 Continents

We don't advise remotely. Our network of in-market specialists gives you real local advantage in every market.

🌏 Asia Pacific — Our Home Turf

With our headquarters in Hong Kong, APAC is where we have the deepest relationships and fastest execution. We've helped 50+ Western companies launch successfully across the region.

🇭🇰 Hong Kong

Financial hub, gateway to China, English-friendly legal environment

🇸🇬 Singapore

SEA hub, MNC regional HQ location, strong tech & fintech ecosystem

🇯🇵 Japan

World's 3rd largest economy, premium market, relationship-driven

🇰🇷 South Korea · 🇹🇭 Thailand · 🇻🇳 Vietnam · 🇮🇩 Indonesia

High-growth emerging markets with young digital-native populations

Start your APAC expansion →
APAC FAST FACTS
Combined GDP$32 Trillion+
Digital consumers3.5 Billion
E-commerce growth (2024)+18.5% YoY
Our markets covered8 countries
Typical entry timeline90–120 days

🦘 Australia & New Zealand

ANZ is often underrated by European and American companies — but it's a highly sophisticated English-speaking market with strong purchasing power and early adoption of new technology.

Market entry barriers

Low — English language, Western business norms, transparent regulation

Key industries

Fintech, SaaS, Health tech, CleanTech, E-commerce, Education

Our channels

Google Ads, LinkedIn, industry associations, startup ecosystem events

Enter the ANZ market →
ANZ FAST FACTS
Population26M (AU) + 5M (NZ)
GDP per capita (AU)USD $65,000
Internet penetration93%
Typical entry timeline60–90 days

🇪🇺 Europe

Europe is a complex, multi-language market — but one of the highest-value in the world. We've helped Asian companies navigate GDPR, local regulations, and cultural nuances to launch successfully across the EU.

Key markets

UK, Germany, France, Netherlands, Nordics, Spain, Italy, Poland

Regulatory expertise

GDPR compliance, VAT structure, country-specific employment law

Channels

LinkedIn B2B, Google Ads, industry PR, trade associations, EU events

Enter the EU market →
EU FAST FACTS
EU GDP€18.4 Trillion
Consumer population450 Million
Languages covered8 (EN, DE, FR, NL, ES, IT, SV, PL)
Typical entry timeline90–150 days

🇺🇸 North America

The US is the world's most competitive market — but also the most rewarding. We help APAC and EU companies cut through the noise with sharp positioning, enterprise sales strategies, and the right channel partnerships.

Key hubs

NYC, San Francisco, Los Angeles, Austin, Boston, Toronto

Our focus areas

B2B SaaS, VC-backed startups, enterprise software, health tech, fintech

Channels

LinkedIn, G2/Capterra, industry events, enterprise sales outbound

Enter the US market →
US MARKET FAST FACTS
GDP$28 Trillion
B2B SaaS market size$350 Billion (2025)
VC investment (2024)$170 Billion
Typical entry timeline120–180 days
Case Examples

How We've Taken
Brands Global

B2B SaaS · Germany → APAC

HR Tech Platform — APAC Launch in 4 Months

A Munich-based HR software company wanted to enter Singapore and Hong Kong. No local team, no brand presence, no regional contacts.

€480KARR from APAC (Month 6)
3Enterprise clients signed
4 monthsTo first paid customer

Roommio built their go-to-market playbook, localised their pitch deck, introduced them to regional HR associations, and ran a targeted LinkedIn outbound campaign generating 40 qualified meetings in 60 days.

Market StrategyB2B OutboundPartner DevSingaporeHong Kong
E-Commerce · France → Asia

Luxury Fashion Brand — WeChat & RED (Xiaohongshu) Launch

A Parisian luxury accessories brand wanted to tap into the Chinese consumer market via social commerce — without establishing a physical presence.

€1.2MRevenue (Year 1)
180KXiaohongshu followers
6.8%Social conversion rate

We launched and managed their WeChat Official Account and Xiaohongshu presence, ran KOL campaigns with 12 Chinese influencers, and built a cross-border e-commerce channel with bonded warehouse fulfilment.

Social CommerceKOL MarketingWeChatRED/Xiaohongshu
Fintech · Netherlands → SEA

Payment Platform — South-East Asia Market Entry

A Dutch fintech company had a strong European product but zero ASEAN presence. They needed regulatory navigation, local partners, and a fast go-to-market.

5ASEAN markets entered
8Bank partnerships secured
$3.2MPipeline generated (Q1)

Roommio coordinated regulatory consultants in each market, introduced the client to banking partners across Thailand, Malaysia, Indonesia, Philippines, and Vietnam, and launched performance campaigns across Google and Facebook SEA.

Regulatory NavBank PartnershipsSEAB2B BD
Cleantech · UK → Australia

EV Charging Network — Australian Market Entry

A UK EV infrastructure company identified Australia as a high-growth market. They needed local government connections, site partnerships, and brand visibility fast.

12Site partnership deals
A$4.5MGovernment grant secured
90 daysFrom brief to first site

We connected the team with state government sustainability departments, commercial property groups, and EV industry bodies. PR campaign drove major Australian media coverage, accelerating partnership conversations significantly.

Government BDPRAustraliaPartnershipsCleantech
Pricing

Engagement Models

From project-based strategy work to fully managed ongoing market development.

Market Entry Sprint
$6,500 / month
3-month minimum engagement

  • 1 target market
  • Go-to-market strategy document
  • B2B outbound (50 prospects/mo)
  • 1 paid channel managed
  • Monthly strategy call
  • Market research report
Get Started
Enterprise Expansion
Custom
Full market entry partnership

  • All markets — no limit
  • Dedicated regional BD manager
  • Trade show representation
  • PR & media relations
  • Government & regulatory BD
  • Board-level reporting
  • Performance-based incentives
Contact Us
FAQ

Common Questions

No. We don't require exclusivity. We work with multiple clients in different verticals within the same market without conflict. If there's a specific competitive concern, we discuss it upfront and can agree to appropriate separation of activities.
We use a multi-channel approach: targeted LinkedIn and email outbound using our verified APAC/EU prospect databases, referrals from our existing partner network, and PR to quickly establish credibility. For markets like Japan or Korea where relationship-building is critical, we leverage direct introductions from our local partner network — which is far more effective than cold outreach.
Yes, though China requires a dedicated strategy due to its unique regulatory environment, platform landscape (WeChat, Weibo, Xiaohongshu, Tmall, JD), and business culture. We have in-market partners in Shanghai and Guangzhou and recommend starting with a China-specific market scoping call to discuss the right entry mode for your product and timeline.
We agree on KPIs at engagement start — typically: qualified meetings generated per month, pipeline value created, partner agreements signed, and ROAS on paid media. You get a weekly dashboard and a monthly video report. We're performance-driven and don't hide behind vanity metrics.
Free 30-Min Market Strategy Call

Which Markets Should
You Enter First?

Tell us about your product and revenue goals. We'll give you our honest assessment of which market to enter first, in what sequence, and why.